My Story
I have 25 years experience in media working with the biggest brands at some of the world's best agencies.
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I planned the Apple media account that launched the iPhone into the UK in 2007.
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I helped the BBC win the ratings war with ITV.
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For Unilever I led the Dove 'Real Beauty' and Persil 'Dirt is Good' media campaigns (amongst others).
And I guided Audi in their move to electrification.
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I now help SMEs grow.
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(& always try to make the complex simple)
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What I Offer
Communications Strategy
A good Communications Strategy helps you differentiate your brand to stand out and cut through the clutter.
It should be authentic to your business, easily understood by your people and be attractive to existing and new customers.
Media Planning
Smart Media Planning across all channels from TV to TikTok, to reach potential customers at the right place and time.
Minimise wastage and maximise ROI.
Advertising Advisory
I act as a trusted impartial advisor. This could be helping you source Creative, PR or Tech outside of my skillset, or perhaps as part of a pitch process. I decode the jargon and read between the lines so you can make smart informed decisions.
Agency Client Relationship Management
Avoiding having to go to pitch is often better for clients. I can act as an intermediary to facilitate a return to a positive working relationship if things are 'getting a little strained'.